We strongly believe in offering the right content (white papers / videos /…) to the right target group, within the right editorial environment. By situating your content in the right place within this relevant environment, we increase the chance of action and conversion.
The basic lead generation model focuses on offering your qualitative (gated) content on our sites. Gated content means that interested parties must first provide their details before they can access this content. This information will then be shared with you after the consent of the interested parties. This way you get a complete list of interested parties and potential buyers of your product.
It is important here that the quality of the content has a major influence on the result of the campaign and thus the quality of the leads. The content must be problem and solution oriented. A product brochure or flyer is therefore not desirable and will yield less good results.
The unique and distinctive thing about this model is the collaboration between pull and push lead generation that Blue Pixl Media can use like no other because of its wide reach.
The (gated) content is distributed editorially through TechPulse’s homepages, topic centers and newsletters. From there, readers are sent to the landing page where they can submit their details.
The readers are actively approached via (targeted) dedicated mails and banners to download the (gated) content. From there they are sent to the landing page where they leave their details.
This basic model serves as a benchmark and can be customized if desired. Consider, for example, performance-based models or models where we send your advertising message to the leads in real time in order to optimize your conversion.
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