View the target audience in detail
Higher education, between 18 and 70 years old, belonging to the higher social classes.
Clickx targets a wide consumer audience of active computer users
The Clickx benchmark person
He is more educated and a loyal fan of his magazine. He is not a computer technician, but sees his computer as the ideal way to experience or expand his hobbies. He wants to keep up with technological evolutions and wants to apply that knowledge afterwards. He expects his magazine to give him the necessary inspiration, and at the same time provide answers to questions he is struggling with.
Multimedia are important roommates for the Clickx reader. By reading Clickx he gets more pleasure out of his investment. Pleasure that also translates into purchasing extra hardware and software. A digital camera, for example. Or a new photo printer. The Clickx reader likes to see these purchases substantiated in its favorite magazine. He obtains the necessary information from the comparative tests.