Shoot’s benchmark person is between 25 and 64 years old, highly educated, professionally active with an average to high income and a broad interest in photography, tourism, music, culture, internet and computers. He or she is an amateur photographer with the ambition to take high-quality photos, or a professional photographer. His / her device, or planned purchase, is a digital SLR or system camera, for which he or she will purchase various enhancements and accessories in the future.
The reader of Shoot is not necessarily very technical, but wants to invest in his or her hobby and is looking for a clear and reliable source of information.
Shoot is published eight times a year. The six regular issues contain the familiar mix of portfolios, practice papers and tests. Two theme issues (spring and autumn) each explore one subject. Online readers can visit www.shoot.be and www.belgiumdigital.com, the largest Flemish community for amateur photographers. Shoot also has more than 6,000 active fans on Facebook.